For online and brick-and-mortar merchants alike, keeping shelves stocked with products proven to sell swiftly is key for sustaining sales momentum and revenue. Few accessories turnover quicker than sunglasses. Buying bulk sunglasses from a supplier like OE Sunglasses, also known as Olympic Eyewear, offers retailers significant cost advantages while their combination of broad appeal and affordability makes them ultimate high velocity products. This guide explores popular styles poised to fly off shelves along with tips for capitalizing on sunglasses profits.
Iconic Styles Proving Timeless Wins
Some sunglass designs establish instant recognition, then persist decade after decade as nostalgia secures market endurance. These classic, cool styles will always be popular, ensuring sellers a reliable, high-volume supply.
The iconic rectangular shape and dark lenses of wayfarer style sunglasses first gained fame in the 1950s and 60s then experienced renewed obsession in the 1980s and 90s pop culture. The timeless appeal ensures continued consumer interest as each new generation rediscovers its cultural significance.
Similarly, aviator models first created for military pilots in the 1930s still conjure rugged masculinity and Americana spirit that moves merchandise today. Like bomber jackets and blue jeans, their rich history translates effortlessly between fashion trends.
Retailers who stock up on classic, consistently popular items like Wayfarers ensure year-round sales, regardless of fleeting trends.
Catering to Nostalgic Consumers
Beyond styles simply persisting decade over decade, periods eventually circle back around to spark mass nostalgia among consumers reliving earlier eras. The recent tidal wave of 90s and Y2K internet obsession makes products channeling that peek millennial moment primed for profitability.
Small oval and round sunglasses echoing influences like The Matrix and bug-eyed Tiny Tim build on internet aesthetics. Transparent neon frames harkening sporty Oakleys thrive on throwback apparel pairings. Bulk buys on blue light filtering amber lens glasses hype digital detox ambitions.
The joy of nostalgic products is dual longevity: durable appeal through present patterns eventually compounding, plus repeat rediscovery by future generations cycling trends anew.
Limited Edition Drops
Scarcity remains one of the most reliable ways of driving desirability and hype. Yet ultra-rare drops selling out instantly frustrate more buyers than they satisfy. An ideal model releasing collectible cachet in sustainable streams? Serial limited editions.
Plan quarterly launches of special sunglasses editions, numbering production explicitly to generate excitement. Collaborate with guest designers on unique color ways and lens treatments. Use monthly waitlists building anticipation, then alert registered buyers just before accurately limited drops.
Branded packaging accentuates exclusivity, as does bouncing customers to waitlists once capped quantities sell out to control availability. With demand quantified by eager lister signups and buyers conditioned to act fast lest they miss out, limited edition sunglasses turn surefire profits for merchants wise enough to buy reserve inventory before officially releasing subsequent drops.
Extend money-making mileage after new limited edition sunglass releases by producing complementary accessories capitalizing on launch windows. Timed to arrival of fresh colorways, drop collectible cases reinterpreting frames’ custom fabrics. Introduce limited lens wipe packets permitting buyers to pamper high-dollar glasses. Paint custom display busts modeling each month’s marquee shape to drive in-store hype for 30 days. While sellers could sustain annual releases alone on eyewear exclusivity, well-planned ancillary merchandise multiplies profits before momentum fades.
Conclusion
Sunglasses represent accessories practically guaranteed to produce profits when stocked strategically thanks to enduring styles and collectability, making them anchor products paying dividends for business growth. Order ahead in bulk across classic shapes along with limited editions to tap into twin financial forces: perpetual popularity and calculated scarcity. The competitive pricing achieved through bulk buying creates healthy margins that pay dividends for business growth.